Does Sony Mobile stand a chance in Nepal?


I will start this article by saying something that not everyone will appreciate: I am a Sony fanboy and I prefer to go with Sony product whenever I am given options. I am a fanboy because I have been using Sony products since my childhood. Heck! Even my father loves Sony product. Sony Radio was the first gadget my father bought with his 1st salary and it still runs like a charm. We also had a 14″ CRT Television is our home which never failed on us. We eventually sold our Sony TV for Rs.2000 in order to make room for a newer one. 

xa-ultra-techno-nepalI am pretty sure that “I am not the only one” who thinks that Sony products are reliable. I think they are amazing but I also acknowledge the fact that times has changed. When we talk gadgets today, it’s mostly smartphone or something mobile. But we haven’t seen much from Sony stable in the recent times. Sony Mobile division hasn’t been able to make much of a profit in the international market and it recently sold its laptop division (2 years back). But suddenly Nepa Hima Tradelink, the authorized distributor of Sony phones in Nepal launches 3 phones from Sony Stable: the Sony Xperia X, Sony Xperia XA and the Sony Xperia XA Ultra. Do Sony Mobile stand a chance in Nepal? Let’s find out!

Also Read: Sony launches Xperia X series Phone in Nepal

Let’s start with the pricing. Here’s what the latest Xperia X series will cost you:

  1. Sony Xperia XA : Rs.34,499
  2. Sony Xperia XA Ultra: Rs. 48,499
  3. Sony Xperia X: Rs. 64,999

The Sony Xperia XA is the cheapest of the lot and comes with Mediatek Helio P10 Soc as well as a 13MP rear camera. The screen is 720p. Internal storage stands at 16GB and RAM is set at 2GB. The battery capacity is rated at 2300mAh which we think is a little too small.xa-ultra-techno-nepal

The Sony Xperia XA Ultra is a step up from the Xperia XA and has a gigantic 6 inch screen. With the bump up in size, we also get a more pixel dense 1080p resolution screen. The System-on-chip though is still the same, the Mediatek Helio P10. What is a significant benefit on going with the XA Ultra has to be its camera. On the rear we get 21.5MP 1/2.4″ sensor (almost the same size as a digital camera) and a 16MP front-facing camera. We loved everything about the phone apart from the small 2700mAh battery.

The Sony Xperia X is the flagship phone from Sony we are disappointed with what it has to offer. It barely has flagship specs. The Xperia X packs a Qualcomm Snapdragon 650 SoC which is found mostly in mid-range smartphones. And 3GB of RAM doesn’t screen ‘premium’ either. Add to that, a 2620mAh battery and you will see why we won’t recommend this phone to the users. sony-launches-xperia-x-series-phone-in-nepal

It’s not to say that the Xperia X is a bad phone.The Xperia X has a gorgeous 1080p screen and an excellent 23MP camera with 1/2.3″ sensor. But we think that this phone is strictly for hardcore Sony fanboys.

Also Read: Sony Xperia XA Ultra: Hands on impression in Nepal

Our favourite pick of the lot is the Sony Xperia XA. We think that if you your phone primarily for taking photos and videos, the Sony Xperia XA Ultra is a really good option. But for Rs.50,000, you can also get really good phones like the OnePlus 3 and Samsung Galaxy A7.

Sony has messed up with pricing of the Xperia X series of phones internationally. So the wrong pricing has got nothing to do with Nepa Hima Tradelink. Since these phones are priced so high (unnecessarily), we don’t think it will sell in big numbers. As of now, we barely think that Sony Mobile stands a chance in Nepal especially with such ‘premium’ price tag.

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