2020 definitely hasn’t been a great year for smartphone sales. The first and second-quarter sales records were horrid but things have taken a turn in this 3rd quarter. There was a 32% growth in the 3rd quarter compared to the 2nd. And in the process, Xiaomi has overtaken Apple to rank itself in the third position in the Global Smartphone market.
If we look at the numbers, we see that the smartphone market is in the recovery phase. The countries that sell the most smartphones seem to be causing the acceleration in sales of the market overall. Countries such as India, the United States, and Latin America are helping grow the sales of smartphones worldwide.
On top of the chart, we have Samsung. It grew 2% YoY and it’s easy to see why. Starting last year, Samsung has heavily invested in mid-range smartphones and it is one of the reasons why there were so many Samsung phone shipments. We are not sure if the profits increased too because their flagships don’t sell as well as they did a few years back.
In the second place, we have Huawei. And they are the sinking boat as per the chart. With a 24% decline in shipments compared to the reports of Q3 2019, it shouldn’t long before they are out of the top 3 rankings. And since there is so much uncertainty about the relationship between Huawei and the US trade deal, it doesn’t look like things are going to be any better for the company any time soon.
In the third place is Xiaomi. With a whopping YoY growth of 46%, Xiaomi is the fastest-growing smartphone brand right now. Not only that, it takes the 3rd place in smartphone shipments across the globe dethroning Apple from the 3rd place. The success of Xiaomi seems to come mostly from Asia and from Europe. Even though Xiaomi is absent from the US, the company seems to do fairly well. It will be interesting to see how things will be for the company when it finally enters the American smartphone market.